How Beautycounter Changed My Opinion Of Direct Sales


In a world where it seems like everyone is trying to sell us something, it’s understandable why so many people won’t give direct sales companies or their products the time of day when given the opportunity. I get it because I used to be that way. However, my perspective began to change last year when a friend introduced me to one called Beautycounter. As she excitedly described their safer beauty mission with products to back it up, I was skeptical to say the least. To be honest, the products sounded like they were right up my alley. If I had seen them on display in a store, I probably would have bought some on the spot. However, being pre-programed to resist all things direct salesy, I told her that I wasn’t interested. Thankfully she didn’t take no for an answer and sent me samples to try out despite my response. Boy am I glad she did. I became a client later that month and a repeat customer the month after that… and the month after that. Later in the year signed up to become the unthinkable… a direct sales consultant. As a result, I have gone from someone who avoids them at all costs to having incredible respect for anyone determined enough to do it and supporting as many as I can. In short, a direct sales company that I first said no to has changed my life ever since.

This begs the question, “Why?” Here are a few reasons:

I’ve learned that not all direct sales companies are created evil. I used to think they were all one in the same but turns out there’s a big difference between a legit direct sales company and a pyramid scheme. See pyramids are… well… shaped like a pyramid. You buy into these companies and have to work your way up the pyramid, making very little money if any until you reach a certain level towards to top. They are usually viewed as scams because they almost always leave people spending more money then they are able to make in return. Direct sales companies, on the other hand, are defined by the products they sell. While most allow you to make additional money off of a downline by working your way to the top, you aren’t dependent on this model to make money off of your own sales. Basically these companies function more like your traditional commission-based sales jobs with a recruiting incentive.

I learned that I didn’t have to spend a lot to make a little. I just assumed that it would cost me hundreds or maybe even thousands of dollars to start up my own direct sales business. Beautycounter proved me wrong though because it literally only cost me $85 to join. This means that for the cost of a Costco membership, I was able to start my own business. In addition, they have no inventory requirements so what or how much you decide to purchase is totally up to you, no catch! You get 50% off an optional collection of products when you sign on and 25% off anything you buy after that. Straight and simple.

I learned that success is not a false promise but a true possibility. I used to think that these types of companies made it near impossible to actually make money. However, when selling for Beautycounter, your commission plan STARTS at 25% and only goes up from there. How that translates in real time for me is the fact that I started my business up less than a year ago and so far it has at minimum covered the cost of my car payment each month. Tell me, what would you be willing to do for a free car?

The pros far outweigh the cons. From the discounts, to the flexibility, to uncapped commissions, to the ability to control my own success, to the friends I’ve made in the process… you get the picture. The perks are endless. Don’t get me wrong, it’s far from easy. Yes, you get will get a lot of nos. Not everyone is going to support you. But every time someone thanks me for doing what I do, I’m reminded that those are the people I do this for in the first place. Like anything, when you remain positive, the good always wins.

Most of all, I get to do something that makes a difference. Selling wonderful products is one thing, but the company I work for is so much more than just a top notch brand. It is a movement to get safer products in the hands of everyone. What ultimately sets Beautycounter apart is the fact that they have the strictest ingredient selection process in the industry. They have compiled a never list with over 1600+ ingredients that they have banned as harmful or questionable for our bodies. Just to give you an idea of how strict this process is, our country has only banned 30 of these 1600+ ingredients to date. I’m grateful for the opportunity to share this information with the people I love and know. Hearing testimonials about everything from a child’s rash healing, to a teenage girl’s acne clearing up, to a woman’s bags under her eyes fading, to a man’s allergies calming down all from using our products are what make the work worth it.

So perhaps the real question is “Why NOT direct sales?” Truth is, most people involved in this line of work are doing what they do because they found something they love and a way to make money by sharing it with others. I now realize that every time I support a friend’s direct sales business (or simply their business, whatever kind it may be), I am helping them pay a bill, support a child, get out of debt, put a down payment on a house, save for their future and countless other things. I get to make a real difference in real people’s lives that I really know.

All to say that I hope you’ll reconsider your objection to the direct sales industry. If you don’t want what it is that they are selling, then by all means don’t buy it. But don’t give a great product the cold shoulder just because it’s being presented to you by a friend on Facebook instead of the cosmetic aisle in Target (a little humor for you there because Beautycounter actually WAS in Target last fall!). We don’t give people a hard time for selling in other industries like retail and real estate. Why should direct sales be any different?

Just a little food for thought from a direct sales convert  🙂


Learn more about Beautycounter here!


2 thoughts on “How Beautycounter Changed My Opinion Of Direct Sales

  1. First, congrats on joining the world of direct sales! I love this post and will definitely share. Just like you, I was skeptical when it came to direct sales but since joining my company, I have gained so much more than just the financial rewards. I feel as though I have a purpose, I’m more confident and I feel as though I’m becoming a more well-rounded individual by gaining the opportunity to meet with new people. Wishing you most continued success with your direct sales business!

  2. One thing I also think is necessary to say is that it is important to have realistic expectations. I won’t lie. Having any business is hard work and unfortunately, a lot of people have the impression that direct sales is a get rich quick scheme. It takes hard work, dedication and persistence. When success takes longer than anticipated, they call it a scam and quit.

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